25.32%… and counting.
There are some dreams that you feel you need to keep tucked away in the back of your mind because they feel a little bit too big.
And then there are the dreams that refuse to go away.
This is one of those dreams.
For the past few months, I’ve been quietly working towards something much bigger for Charlie & Boo. I can’t reveal everything just yet (I know… I’m sorry! 😂), but I can tell you that I’m building something that I genuinely believe could take my little dog treat business to another level.
And It’s so important that the business funds it itself!
One dog treat. One order. One treat hut. One wholesale customer. One little step at a time.
So, what’s the Dream Builder all about?
Charlie & Boo started from my love of dogs and my desire to bring people the very best products for their four-legged family members.
Today, my business has grown into so much more.
There’s the natural dog treats, our dog accessories, the dog treat huts, events, website orders and wholesale stockists — and behind every single one is a real person trying to build something she believes in.
Me. 🙋♀️
The Dream Builder is my way of bringing you along, so you can hopefully see the love and passion I have for my business.
Rather than waiting until everything is finished and saying “Ta-da!” mission complete, I want you to see the journey.
The exciting bits.
The scary bits.
The little wins.
And yes… probably the occasional “What on earth am I doing?” moment too!
I’m currently at 25.32% 🎉
And I honestly couldn’t be more proud of that number.
25.32% might not sound like 100%, but to the business in the current climate it’s huge!
It’s proof that the dream is moving.
Every bag of natural dog treats bought from Charlie & Boo, every bow tie, every website order, every visit to one of our honesty treat huts and every new stockist helps move that percentage a little further.
And I’ve set myself a big goal:
100% funded by the end of 2026.
That’s the target.
It feels exciting.
It feels slightly terrifying.
And it kind of feels completely possible.
This is where you come in 🐾
I don’t want Charlie & Boo to just be a business where you buy something and disappear.
I want it to feel like a community.
A community of people who love their dogs.
People who love supporting independent businesses.
People who enjoy watching a little dream grow into something bigger.
And perhaps most importantly, people who understand that small purchases can make a BIG difference to a small business.
So when you buy a bag of dog treats, choose a new dog collar, pop to one of our treat huts or order one of our special bundles, you’re not just buying something for your dog.
You’re helping build something.
And that’s why I’ve created Dream Builder bundles 💚
I’ve put together a few special offers that combine some of my favourite Charlie & Boo products.
Like our Autumn Patchwork Collar Bow Tie & Venison Sausage Slices Bundle.
Your dog gets something delicious.
They get to look ridiculously cute.
And I get to put another little piece of the puzzle in place.
It’s a pretty good arrangement if you ask me. 😂🐶
What happens when I reach 100%?
Well…
That’s the bit I can’t tell you yet.
But I promise you, when I finally reveal what I’ve been working towards, I want you to be able to look back and say:
“I remember when she was only at 25.32%.”
Because this isn’t just about reaching a financial target.
It’s about proving to myself that I can take an idea that’s been living in my head and actually make it happen.
It’s about showing myself that it’s never too late to build something new.
And it’s about creating a future for Charlie & Boo that I’m genuinely excited about.
So let’s see how far we can take this…
Today:
25.32%
The goal:
100%
The deadline:
31 December 2026
And the plan?
Keep going.
Keep selling.
Keep creating.
Keep meeting wonderful dog-loving people.
Keep building our little Charlie & Boo community.
And keep taking it one dog treat at a time.
Can you help me get there? 🐾
Whether you buy a bag of natural dog treats, visit one of our treat huts, shop our dog accessories, introduce Charlie & Boo to a friend or simply follow along and cheer me on…
you’re part of the story.
And I promise I’ll keep sharing the progress.
25.32% → 50% → 75% → 100%
Let’s see if we can make it happen.
Because sometimes the biggest dreams start with something very small.